Question
Consider this case study and answer these question: Videocon d2h: In Film branding Link for the case study https://drive.google.com/file/d/13VuY4S9PvsH-4qjWrjtCS4M7vet2BsLB/view?usp=sharing 01 Overview in-film product placements in
Consider this case study and answer these question: Videocon d2h: In Film branding
Link for the case study https://drive.google.com/file/d/13VuY4S9PvsH-4qjWrjtCS4M7vet2BsLB/view?usp=sharing
01 Overview in-film product placements in Bollywood Films, by detailing the benefits and risks of this type of non-traditional advertising
02 Enumerate how the government's digitization scheme would help Videocon increase its subscribers.
03 Analyze the media equivalent cost of in-film placement in Sultan.
04 Apply the AIDA model to the in-film placement of Videocon in Sultan.
05 Did in-film placement in Sultan increase Videocon's subscriber base?
06 What could Videocon do to differentiate itself from other players in the market?
07 What else could Videocon have done to supplement their in-film placements?
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
