• Consider this scenario: You work for an advertising agency that has been hired by a major automobile manufacturer to develop a name for a newly redesigned sports car.
• It's a 2 seat convertible, capable of going from 0-60 in 4.3 seconds, and sells for approximately $130,000.
• The typical customer is, well, you tell me!

1. Define the market for this automobile.
2. Come up with a name for the car.
3. Come up with an advertising slogan.
4. how to make the car irresistible to market buyers?