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Consider two categories of Mobile Apps. Examples of category A apps: Connecting travelers with local tourguides Vegan food delivery & recommendations Dating for people over
Consider two categories of Mobile Apps. Examples of category A apps: Connecting travelers with local tourguides Vegan food delivery & recommendations Dating for people over 40 Examples of category A apps: Password Manager & Vault Daily Horoscope Photo effects & filters Using the concepts of network externalities, multi-housing costs, and differentiation, explain the main differences between the two categories. What should be the entry strategy of a startup in each category
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Retailing Management
Authors: Michael Levy, Barton Weitz, Dhruv Grewal
9th Edition
0077512375, 9780077512378
