Question
Consider two types of smoothie producers in a perfectly competitive market. Firms that produce high-quality smoothies that consumers value at $7 and firms that produce
Consider two types of smoothie producers in a perfectly competitive market. Firms that produce high-quality smoothies that consumers value at $7 and firms that produce a lower quality drink that consumer value at $4. At the time of purchase, customers cannot differentiate between high- quality and low-quality drinks. Consumers can determine the quality of the product after buying a smoothie. Suppose consumers have a probability p of getting a high-quality smoothie and a probability 1 - p of getting a low-quality smoothie where consumers expect a smoothie to be high- quality half the time. Thus, consumers value (i.e., willingness to pay) the prospect of a smoothie as follows 7p + 4(1 - p). Suppose that each producer can make the product at a constant per unit cost of $6.00
Suppose there are no high-quality smoothie producers. What would be the equilibrium number of smoothies sold?
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