Consider typical sample locations and evaluate which consumers would be overrepresented and which would be underrepresented:

1. The Ice Cream shop has noticed a decline in customers on Sundays. We want to know why this is the case.

2. The Oil Change firm, located in Southgate, KY, has found that many recent consumers have not been using the coupons from the many circulars and direct mail that they've used over the last 10 years. They want to know from their customers if there are more relevant ways to reach these consumers

3 An art gallery business has enjoyed many clients over the years at its present retail location. Now, there's less traffic but some may be buying through their website. Regardless, the art gallery hopes to better understand its current clients to inspire them to shop in the store.

4. An elementary school is losing students to the local private, religious school. They want to know what is driving this change.