Consider what you know about consumer behavior and the importance of innovation in health care in your responses.

• What impact do news media and social networking have on consumers' choice of health care services?
• Describe how health care organizations branding, marketing, and communication influence a consumers choice when considering an appropriate health care service. Consider positive and negative influences.
• Explain how communication and educational efforts may differ when marketing health care services to consumers of different generations. Consider why it is important to communicate and educate differently across generations when marketing health care services.