Question
Consider what you learned about Walmarts attempt at growth in India with its initial investment in FlipKart in this case study, as well as the
Consider what you learned about Walmarts attempt at growth in India with its initial investment in FlipKart in this case study, as well as the dilemma they found themselves in. Consider the history and culture of retail sales in India and the small store owners in that country who are attempting to protect their own interests by influencing regulations on foreign investments. Review the other major competitors actions (i.e. Amazon) who also wants to break into this huge global market. Consider the ethical actions in this case who would benefit the most with the actions of Walmart to dominate the retail trade in India?After you have read through the entire case study:
What are the possible alternatives? Fully describe at least two. Pretend you are the marketing manager at Walmart. What decision(s) do you recommend based on the ethics and global growth concepts that you reviewed in this chapter?
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