Consider you are a laundry and cleaning business owner. Your laundry and cleaning store will be operated in city center of Putrajaya, Malaysia.

"A physical laundry and cleaning store where you can drop off your clothes, have them washed or use our pick-up and delivery services. We implement the purity cleaning concept, which includes the samak/sertu process in every cleaning (method of Shariah ritual cleansing). Its purpose is to effectively remove stains. Bodily fluids (blood, urine, vomit, or poop), vine on clothes or carpet, lip balm or lipstick on clothes, or anything else that needs to be removed must be done so in a safe and sanitary manner."

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Please explain in details your market research. In addition, explain your marketing strategies including forward or backward strategies.

Provide statistics or relevant data to support the answers.

Once again, bear in mind that this business will be operated in city center of Putrajaya, Malaysia.

Thank you.