Considering a family owned and operated garage door company that has an ok website but does not engage on facebook or google. In this section, make actionable, prioritized recommendations to the Client Company regarding how to improve its website$$s organic search rank. Make sure your recommendations include a list of keywords for which the company should strive for high ranking. Your recommendations should address both on$-$page and off$-$page optimization tactics the company needs to implement. Also, address the topic of visibility for local search and specific recommendations for the company$$s Google My Business listing.

Specific strategies for on$-$page optimization. These are things the company can do on its own website to optimize it to rank better in organic$/$natural search results. There are many tactics to choose from that can affect how a website is ranked by a search engine$$s algorithm, so do some research and learn about this area of digital marketing.

Specific strategies for off$-$page optimization. These are things that can be done outside of changes to the company$$s website that directly affect how high the website will rank on search engine results pages. They are strategies designed to directly influence the company$$s performance on search engine algorithms.

Google Business listing recommendations. These should pertain to how the company is $($or is not$)$ populating its Google business listing with key company information, uploading quality photos, etc. and how they are responding to customer reviews posted and questions asked via the Google business listing.