COnsidering a polo vw as a product from Volkswagen. Provide a short background of the company producing the product. Perform a SWOT analysis on the product. Identify and describe the target market for this particular product. Describe the target market using geographic, demographic, behavioural and psychographic variables. Identify the needs of the target market. Describe how the product is meeting the needs of the target market. Make recommendations on what the company can do to improve and excel at creating value for the customers.