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Considering expanding the international market in relation to the sports footwear industry critically evaluate and explain with examples how social media platforms can play an
Considering expanding the international market in relation to the sports footwear industry critically evaluate and explain with examples how social media platforms can play an important role to improve communications with customers and how these platforms can be used to support business-to-consumer relationship development taking into account the four social media zones: social community, social publishing, social commerce and social entertainment as well as the honeycomb of social media strategy
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