Question
Considering Lazada as an E-Commerce Company, as a team you have to discuss, how data can be used as the backbone for all the decision
Considering Lazada as an E-Commerce Company, as a team you have to discuss, how data can be used as the backbone for all the decision making specifically wrt Customer Engagement and Experience. Key Focus should be on "Customer Segmentation".
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Management Information Systems
Authors: Ken Laudon, Kenneth Laudon, Jane Laudon
12th Edition
0132142562, 9780132142564
