1. Considering "product form" competitors, McDonald's would consider ________ as its competitor.
2. Burger King, Wendy's
3. Publix delicatessens
4. KFC, Taco Bell, Jamba Juice
5. Full service restaurants

1. All the statements are correct, except:
2. Baby boomers are a lucrative market for travel, entertainment, and more markets.
3. Generation Y has an upscale sub-segmentation.
4. Generation X maintains a cautious economic outlook.
5. Generation Y is comfortable with technology.

1. Because of ________, Rose Martinez has to cancel her vacation plan to Cancun.
2. unexpected situational factors
3. prior experience
4. attitudes of others
5. personal belief

1. Restaurants begin to create reduced fat/calorie menu items because of changes in _______ factor.
2. social
3. psychological
4. personal
5. cultural

1. _____ needs motivate tourists to do extreme activities such as high-speed roller coaster.
2. Safety and security
3. Physiological
4. Self-actualization
5. Love and belonging

1. Four seasons utilize ________ marketing by operating one kind of accommodation.
2. differentiated
3. undifferentiated
4. concentrated
5. bifurcated

1. Which of the following statements is true about perceptual mapping? (see the below figure)
2. Palace provides the highest service.
3. Palace does not need to change anything to be better than Shagri-La.
4. If Palace provides better services and offer lower prices than Italia, it can take better position than Italia.
5. Palace positions better than Italia.

EXAM II Sample questions. docx: | X Course Materials X Yuzu Reader: Marketing for Hosp X *Homework Help - Q&A from Onl x + X G webcourses.ucf.edu/courses/1407458/files/93224689?module_item_id=15729414 D Update = HFT2500-22Summe... > Files > EXAM II Sample que... webcourses@UCF UCF Summer 2022 EXAM II Sample questions.docx Account Home Download EXAM II Sample questions.docx (137 KB) Announcements Dashboard Page of 2 - ZOOM + Syllabus 9 Modules Courses Course Materials 888 Calendar Grades Expensive 15 Chat Inbox Success Resources # Palace Shangri-La O Moderate Research Guide service service Atlantic History UCF Library Tools Italia ? Zoom Help . Alexander IV Less expensive . Airport Plaza