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Considering the 2020 Market share figures and the projected growth, classify Samsung as star and Lenovo As cash cow on the BCG Matrix. What resource

Considering the 2020 Market share figures and the projected growth, classify Samsung as star and Lenovo As cash cow on the BCG Matrix. What resource allocation decisions would you suggest for both Samsung and Lenovo?

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The ongoing COVID-19 pandemic has had a negative impact on the worldwide tablet market as global shipments fell to 246 million units. down 13.1% year over year during the first quarter of 2020 (1020), according to preliminary data from the International Data Corporation (DC) Worldwide Quarterly Jabiet Tracker. Top Five Tablet Companies, Worldwide Shipments, Market Share, and Year-Over-Year Growth, First Quarter 2020 (Preliminary results, combined company view for the current quarter only, shipments in millions) Vendor 15t Quarter 2020 Unit Shipments 15t Quarter 2020 Market Share 15t Quarter 2019 Unit 1st 1. Apple Quarter 6.9 Shipments 2019 |Year-Over-Year Market Share 2. Samsung 28.0% Growth 5.0 9.9 20.2% 32.9% -30.4% 3. Huawei 3.0 4.8 12.0% 16.0% 3.9% 4. Lenovo 3.2 1.6 10.7% 6.4% -8.3% 1.6 5. Amazon.com 1.4 5.2% 5.8% 1.9% 1.3 4.5% Others 6.4%% 6.8 27.5% 9.2 30.7% -25.6% Total 24.6 100.0% 30.1 100.0% -18.1% Source: IDC Worldwide Quarterly PCD Tracker, April 29, 2020 nsidering the 2020 Market share figures and the projected growth, how would you classify Samsung and Lenovo on the BCG Matrix? What resource a cisions would you suggest for both Samsung and Lenovo? T T Arial v 3 (12pt) T - E . E . P. ed

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