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Considering the banks' image repair case, how may the fact that 56% of the consumers is a customer of a very responsible bank affect
Considering the banks' image repair case, how may the fact that 56% of the consumers is a customer of a very responsible bank affect the validity and/or reliability of the findings of Ralph's study? Is there anything that Ralph can do to solve these problems? Why should Bart apply Chronbach's Alpha in the Subway family case?
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Answer In the context of Ralphs study on banks image repair the fact that 56 of the consumers are customers of a very responsible bank can potentially affect both the validity and reliability of the f...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
