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Considering the concepts we have covered from Chapter 5, discuss one or two changes that the company you work for could implement to increase its
Considering the concepts we have covered from Chapter 5, discuss one or two changes that the company you work for could implement to increase its level of differentiation without a proportionate increase in costs (i.e. to increase its economic value). Notice that increasing differentiation can decrease economic value if it increases costs more than it increases willingness to pay.
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