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Considering the number of product lines that ABC has, there are multiple opportunities for them to incorporate a CSR activism strategy like Patagonia and Amazon
Considering the number of product lines that ABC has, there are multiple opportunities for them to incorporate a CSR activism strategy like Patagonia and Amazon that focuses on environmental sustainability programs to meet their own KPIs and reduce their environmental impact
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Corporate Information strategy and management
Authors: Lynda M. Applegate, Robert D. Austin, Deborah L. Soule
8th edition
