Considering the organizations discussed in the article, discuss the contextual factors that must be considered when developing a marketing strategy? Explain how you would ensure that the marketing strategy addresses traps associated with execution?

Articles

Please read the required textbook readings before addressing the discussion questions.

Vila, O., Bharadwaj, S., Morgan, N., & Mitra, S. (2020). Is your marketing organization ready for what's next? Harvard Business Review. https://hbr.org/2020/11/is-your-marketing-organization-ready-for-whats-next

Dawar, N. (2013). Mind over marketing. Ivey Business Journal. https://iveybusinessjournal.com/publication/mind-over-marketing/