Considering the recent readings on Marketing Research, think about the efforts, years of studies and development of your favorite goods and services. Your smartphone alone is a culmination of years of research and development (R&D), and a constant marketing research process for each new generation and update.

Have you ever heard of Atmospheric Water Generators (AWG)?

Some are already available for consumers, others are being developed for industrial and commercial use, as well as for rural communities in underdeveloped nations.

Discussion Requirements

Conduct research on AWG's, and familiarize yourself with the technology

Imagine being able to develop a smaller, portable AWG device that can be transported easily, whether if you're camping, overlanding, or sending it to rural villages or clinics in remote locations

What research (methods, sampling, etc.) would be necessary to conduct, in order to make such a device widely available, thus providing a solution to fresh, potable water supply?