$$ Construct a case study on failure of Black Berry marketing strategy and decisions. That is failure for marketers to understand either Market research, lack of environmental scanning, lack of applying segmentation, targeting, differentiation and positioning, or lack of proper implementation of the Marketing Mix. You can consider following aspects in writing the case study.

Detailed market scenario$($PESTLE Analysis and $5$C$$s$)$

Competitive environment

SWOT Analysis of the organisation

Arguments for the marketing decision

Marketing $7$Ps strategies and implementation

Outcome of the operation.