Question
Construct a detailed narrative (a written description) of that customer who has been affected by the issue . For example, if we take the problem
Construct a detailed narrative (a written description) of that customer who has been affected by the issue. For example, if we take the problem statement from Week 3 activity: 'Contemporary tourists require more engaging cultural experiences at destinations, but there is lack of products that would offer rich cultural experiences, we already know that the issue concerns a tourist, which is interested in culture, but he/she is unable to find this type of experience in a specific destination. However, apart from this info, little is known about the person, their characteristics, and the destination(s) that lack rich cultural experiences. Your task is to fill those gaps by providing a detail description of the person, which should include the following:
- First name of the person
- Where are they from
- Demographic information (age, gender, marital status, nationality, educational level, annual income, profession)
- Psychographic information (activities, interests, and opinions)
- Previous travel behaviour (trip purpose, specific THE product preferences/loyalty, other consumer behaviour patterns)
- Benefits sought when consuming travel-related products - what specific benefits are associated with the desired travel/hospitality/events products (in this case the product is cultural tourism, so we know that this person seeks cultural immersion, but try to explain provide a detailed explanation what this is so important)
- How the problem affects the customer and why is finding the solution to the issue important?
- Any other aspects that help us to understand the person in question.
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