Consultative Selling

we learned that consultative sales generally occur earlier in the sales funnel than traditional sales. We also learned that in order for successful customer response mechanisms to be put in place, there should be robust cooperation between sales and marketing departments. Using Diagram 6 (on page 35 of your textbook) as your guide, discuss how brands and companies can use the sales funnel to enhance customer response marketing and create long-lasting customer relationships. Write a minimum of 300 words (in your own words) discussing the various responsibilities of the sales funnel and how they influence the sales/marketing interface.

ALIGNMENT AND EFFECTIVE WORKING RELATIONSHIPS 35 Awareness Marketing Information search Evaluation Handover Intent to Purchase Sales Purchase Diagram 6 Sales and Marketing Responsibilities in the Funnel