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Consumer animosity is defined as a consumers intense antipathy toward a nation, stemming from a myriad of historical or contemporary concerns encompassing but not limited
Consumer animosity is defined as a consumers intense antipathy toward a nation, stemming from a myriad of historical or contemporary concerns encompassing but not limited to military, economic, terrorist regime, cultural, and moral conflicts, consequently resulting in a reluctance to purchase products or services originating from the nation. Create five Likertscale questions to measure consumer animosity, which reflect the above definition closely. Make sure the fonts are readable.
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