CONSUMER BEHAVIOR BUS 123: DUE 10.6.17 BY 6PM Upload Assignment: M6 Assignment: The Old Spice Man Case For this Module, we are utilizing a case that allows us to examine the use of internal and external inuences used by Old Spice to evaluate its products based on low effort conditioning and attitudes. Review the case following the chapter on p. 176-177 entitled, I'The Old Spice Man Spices Up Brand Marketing." Then respond to each of the 4 questions following the case with a separate paragraph for each. Question #1 is worth 6 points and questions 2 through 4 are worth 8 points each. A complete and meaningful response to each question is required to earn the full 30 points for this case. A one-sentence response won't earn you many points. Evaluative conditioning is defined as a change in liking, which occurs due to an association with a positive or negative stimulus