Question
Consumer Behavior Class Assignment about new brand development What psychological motivations (psychological constructs) drive the purchase of tequila/ spirits and how could they apply to
Consumer Behavior Class
Assignment about new brand development
What psychological motivations (psychological constructs) drive the purchase of tequila/ spirits and how could they apply to marketing a new brand.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
