Consumer behavior research focuses on both micro and macro issues. An example of a macro issue would be:

A$.$ Ayesha purchases a hot dog at the college caf$$

B$.$ The members of seven local Rotary clubs all purchase their golf clubs at Paul's Pro Shop

C$.$ Ravi picks up a dozen pizzas at Giovanni's Italian Grille and then stops by the local mini$-$mart to buy a variety of extra$-$large drinks

D$.$ Miko purchases a washer$/$dryer combo, a refrigerator, and a dishwasher at Conners' Used Appliances

E$.$ Andy buys a computer at Carl's Custom Computers, then purchases his printer online