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Consumer decision-making activities that occur in, or are influenced by, a person's networking connections are known as A. m-commerce B. e-commerce C. groundswell D. social
Consumer decision-making activities that occur in, or are influenced by, a person's networking connections are known as A. m-commerce B. e-commerce C. groundswell D. social commerce E. brand communities When a company performs promotional activities with the hope that audiences will pass these messages along to others in their social networks, it is engaging in A. guerrilla marketing B. viral marketing C. sock puppeting D. ambient advertising E. tryvertising
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