Consumer demand for goods and services depend on the ability to buy and willingness to buy. In addition to willingness to buy, consumers' lifestyles factor in to consumers' thinking and buying decisions.

Think about a specific lifestyle group (e.g., your own, your parents', a neighbor's, someone you saw walking by at the mall) and make a list of products and services that are linked in the consumer's mind to that specific lifestyle. Start with thinking about how they go about decorating their bedroom!

1.What are the deciding factors that determine which products and services are selected for decorating the bedroom?

2.Do you think invidious distinction factors into the buying behavior for the bedroom decorations? If so, why?

3.Is brand prominence connected to lifestyle purchases? If so, why?

4.Do individuals with the same social and economic status engage in the same consumption patterns? Do bedroom decorations apply?