Consumer insights for MOSO BAMBOO

. CONSUMER INSIGHTS o STP- Positioning Statement Example: https://blog.hubspot.com/sales/positioning-statement o Branding Strategy - Brand Personality Dimension : Use this article, find the framework, select and provide the rationale for ONE dimension: https://looka.com/blog/brand-personality/ o Segmentation/Targeting . VALS Model Use this article, find the framewordk, select and provide the rationale for one or two profiles: https://www.strategicbusinessinsights.com/