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Consumer opinions will be more shaped by reviews for relatively unfamiliar brands compared to established brands. True False
Consumer opinions will be more shaped by reviews for relatively unfamiliar brands compared to established brands. True False
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Purchasing and Supply Chain Management
Authors: Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
6th edition
1285869680, 978-1305809789, 1305809785, 978-1305833395, 978-1285869681
