Question
Consumer product brands are able to launch more easily (and successfully) due to lower costs of manufacturing and an improved ability to target potential consumers
Consumer product brands are able to launch more easily (and successfully) due to lower costs of manufacturing and an improved ability to target potential consumers through social media.Which of Porter's 5 forces has experienced the strongest change in the overall power?
- supplier power
- substitutes
- buyer power
- barriers to entry
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Management Fundamentals
Authors: Robert N. Lussier
10th Edition
1071891375, 978-1071891377
