- Consumer Theories/Concepts/Models (TMCs) from text book This list is representative of key theories/models/concepts (TMCs) discussed throughout the course. Of course, the text discusses many more TMCs. Involvement - high/low, group decision-making, elaboration likelihood theory Motivation theories- Murray's primary/secondary needs, Maslow's Hierarchy of Needs, McGuire's Theory of Motives, Deci & Ryan's intrinsic motivation theory, Freud Personality - trait theory o Aaker's Brand Personality Scale, The 'big' five theory of personality Consumer Perception Consumer self-concept Consumer socialisation Conformity concept Discuss your TMC choices with your tutor. Use only those TMCs discussed in this course! Consensus concept Consumer ethnocentrism Endogenous influence Exogenous influences Emotion Behavioural learning theories - classical conditioning, instrumental conditioning, stimulus generalisation/discrimination Consumer needs Attitudes - link to self-image, to liking brands/consumption categories, link to values & self-perception (internal/external attribution) Influence of culture/globalisation Influence of social class Influence of socio-cultural factors, Influence of status symbols, Influence of trends (what's cool! What's not!)