Consumer Type: PowerPoint Excel Word

ENGINEER $60 $175 $75

CUSTOMER $125 $80 $135

EXECUTIVES $75 $100 $140

The above table contains the maximum prices different types of consumers are willing to pay for three software titles: PowerPoint, Excel and Word.Suppose there are 100 consumers of each type.

a. Which of the following three strategies has the chance of generating the highest revenue for Microsoft?

Support your answers with revenue estimates for each strategy.

Strategy A.Charge a single price of $315 for the bundle of PowerPoint, Excel and Word

Strategy B.Charge $60 for PowerPoint, $80 for Excel and $75 for Word

Strategy C.Charge$125 for PowerPoint, $175 for Excel and $140 for Word

The best strategy among A, B, and C is...

Can you suggest a strategy that would produce higher revenue that any of the above three strategies? Support your answer with numbers.