Consumer-oriented sales promotions are sales tools like coupons and premiums used to support a company's adyertising and personal selling directed to ultimate consumers. promotions where charitable contributions of a firm are tied directly to the customer tevenues produced through the promotion of one of its protucts. methods used to get a nonpersonal, indirectly paid presentation of a company or its products. advertisements that show actual consumers using the product. sales promotions that supplement advertising and personal selling but are directed to wholesalers, retailers, or distributors. QUESTION 92 Brand managers use both traditional and social media to promote and advertise their products. Traditional media While social media appeal to a younger audience; appea! to a middle-aged audience. are cheaper; are more creative. are produced quickly and inexpen I Ly by an individual; are expensive to produce and may take a team of specialists months to complete: are generally accessible everywhore to those with smartphones, computers, and tablet devices; are typically produced by an individual and privately owned by them. take longer to produce and use a team of specialists; can be produced inexpensively and quickly by an individual