Consumers are inundated with thousands of promotional messages a day. In order for a firms message to stand out, marketers must understand the communication process. This activity is important because the ability to effectively communicate a marketing message is the difference between success and failure.

The goal of this activity is to illustrate how a firm effectively uses the traditional communication process to reach potential customers. See this in action at Kind Care in the video that follows.

The text message from Kind Care Nursing school that pops up on Gabbys phone also pops up on her friends phone. In this communication exchange, Gabbys friend represents the

Multiple Choice

• noise.

• feedback.

• receiver.

• channel.

• encoder.