consumers as well as the proper knowledge of what and how to use the product. Over the century that the company has been in existence, they have lived up to the meaning of their competitive advantage because they have dominated their respective market. it has not been till only recently that the company has been having trouble. The parent companies of Newell Brands and the Jarden Corporation have been putting pressure on the company to come up with some new innovations beside their camping products. Even though the Coleman Company has different products beside their camping equipment such as their Air conditioning equipment. The company has never really tried to expand their product line which opens them up to competition offering a new variety of products that can hurt the company. The one bright spot the company is having would have to be their entrance to backyard and home grills sector. So far Consumers have loved the manvasnects of the product from the design and the reliability. Due to the