Consumers have decided to purchase the Colgate brand of toothpaste instead of the Tom's brand based on the price differences. Based on this example, what is a determinant attribute? A determinant attribute is a quality that informs a consumer's buying decision. A determinant attribute is an indicator that consumers are dissatisfied with product quality. A determinant attribute is used to determine how consumers respond to trends. A determinant attribute helps categorize consumers based on their demographic