Question
Consumers NOTE: Use supplementary data given hereunder and those available data from Statista for year 2020 to determine CLV over 20 years. Assuming a customer
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Consumers
NOTE: Use supplementary data given hereunder and those available data from Statista for year 2020 to determine CLV over 20 years.
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Assuming a customer lifetime of 20 years for any third-party online food delivery app, estimate the Customer Lifetime Value (CLV) for the following age demographic segments: /5
Complete the table below. Ensure that your work is organized and your answer(s) are clear.
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Based on your answers to a) above and age alone, which segment offers the highest profit potential for the company? Explain your answer and calculation(s). Would your answer change if gender was also considered? Explain. (research is required to collect relevant data to support)? /5
| Answer to b) |
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Can you find evidence that any of the TOP THREE providers are targeting the most profitable age segment in order to retain customers or build brand loyalty? Describe the evidence you found. Cite your sources using APA style citation (in-text and reference list in the space below). /5
| Evidence: |
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Strategic Management A Competitive Advantage Approach Concepts
Authors: Fred R. David, Forest R. David
15th edition
978-0133444896, 133444791, 9780133444858, 133444899, 133444856, 978-0133444797
