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Consumers' product and service preferences are constantly changing. Marketing managers must understand these desires in order to create a proper marketing mix for a well-defined

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Consumers' product and service preferences are constantly changing. Marketing managers must understand these desires in order to create a proper marketing mix for a well-defined market. So, it is critical that marketing managers have a thorough knowledge of consumer behavior. You were hired by one of the most prestigious marketing agencies in the world to work on promoting a high-tech robot as a consulting team. Your team needs to develop and address the following: - Develop a marketing strategy - Conduct a market analysis - Identify the target market and segmentation - Develop marketing mix - Establish marketing communication - Identify social media channels for marketing the product - Develop the message to market the product Your team needs to develop a marketing plan and address the above items at a minimum. Feel free to add to the above items to make it comprehensive

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