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Consumers think and act about buying / changing their car insurance without any seasonality. Consumers generally think about changing car insurance companies only when they
Consumers think and act about buying changing their car insurance without any seasonality. Consumers generally think about changing car insurance companies only when they buy a car, need to file an insurance claim, or receive a bill. Therefore, car insurance purchasing has no seasonality. What type of advertising scheduling would car insurance companies likely use?
Group of answer choices
continuous
flighting
pulsing
fear mongering
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