Question
Consumers who take part in sales promotions receive utilitarian, or functional, benefits. Which of the following is NOT a functional benefit? Question 17 options: achieving
Consumers who take part in sales promotions receive utilitarian, or functional, benefits. Which of the following is NOT a functional benefit?
Question 17 options:
achieving a need for stimulation
reducing search and decision costs
obtaining improved product quality
obtaining monetary savings
All of these are correct.
The idea of getting adopters of a product to convert other people into users is referred to as _____.
Question 8 options:
using a celebrity icon
rationing supply
reactive MPR
rumor control
nurturing the grass roots
Mail-delivered coupons are generally used for _____.
Question 14 options:
luxury products
products in the growth stage of the product life cycle
introducing new or improved products
products in the maturity stage of the product life cycle
services
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