Consumers who take part in sales promotions receive utilitarian, or functional, benefits. Which of the following is NOT a functional benefit?

Question 17 options:

achieving a need for stimulation

reducing search and decision costs

obtaining improved product quality

obtaining monetary savings

All of these are correct.

The idea of getting adopters of a product to convert other people into users is referred to as _____.

Question 8 options:

using a celebrity icon

rationing supply

reactive MPR

rumor control

nurturing the grass roots

Mail-delivered coupons are generally used for _____.

Question 14 options:

luxury products

products in the growth stage of the product life cycle

introducing new or improved products

products in the maturity stage of the product life cycle

services