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Content AreaIntangibility refers to the a. fact that services cannot be inventoried but must be consumed when performed. b. greater chances for variation in the
Content AreaIntangibility refers to the a. fact that services cannot be inventoried but must be consumed when performed. b. greater chances for variation in the performance of services than in the production of products. c. fact that production and consumption are inseparable for services. d. nonphysical nature of services as opposed to products
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Hospitality An Introduction
Authors: Robert A Brymer, Rhett BRYMER
16th Edition
1465299246, 9781465299246
