Content X Bb 31508041 X G msrp meaning - Google Search > x + V X C a learn-us-east-1-prod-fleet02-xythos.content.blackboardcdn.com/5c082fb7a0cdb/31508041?X-Blackboard-Expiration=16594092000008X-Blackboard-Signature=FbTronftOhDTliMXHIdLwLM4... S 31508041 3 / 3 |- - 100% + Ensure that in all sections below you use terms from the text and learned in class (this may require you to read ahead if we have not yet covered the topic in class). List only those members who contributed to the assignment Marks Executive Summary 10 A 1-page summary of your entire report. This is not an introduction - it contains all the important information in your report. Try to write 1-3 sentences about each of the following sections. Target Market 10 Describe your target market. Be sure to use marketing terms from the textbook. Remember there is more to a description than just demographics. Reference chapter 8 Product 10 Describe the entire new product. Use marketing terms from the textbook. Reference chapter 10 and 11. Promotion 10 Describe how you will communicate your new product to the target market (and the distribution/channel members if appropriate). If you are going to use advertising, describe or sketch the first ad. Be specific (ie, if you are going to use social media, which platforms and why?) Don't forget about promoting to retailers (and wholesalers if you are using them) as part of your Channels strategy. Reference chapter 16. Place 10 Describe how you will get your product to your end customer (your distribution strategy). Consider additional retailers (examples?), wholesalers and your own sales staff. Reference chapter 14. Price 10 What will be your MSRP? What price will the retailers pay? What price will the wholesalers pay? Explain your logic when outlining your strategy. Reference chapter 13 Positioning and Perceptual Map 10 Create a positioning statement which clearly identifies why potential customers should choose your product. Create a perceptual map, which shows how your product compares to its competitors on the 2 most important attributes. Reference chapter 8. Overall Business-like presentation 10 Overall look, spelling, punctuation, grammar, effective use of bullet points, headings, bolded or underlined, short concise paragraphs and use of tables, graphs, table of contents, etc. Watch spelling and grammar. Poor grammar can negatively impact the understanding of your report. MLA Citations (part of overall business presentation and academic policy to use MLA 5 standards) Citations must be done in-text as well as a works cited page. Source documents (including Web sites) must be cited as per MLA standards. Wikipedia, Scribid or Facebook will not be considered as a resource in this assignment. In text and works cited In text and works cited In text and works cited Citations not done as Activate Windows as per MLA style with a few minor errors mplete per MLA style Go to Settings to activate Windows. 5/5 4/5 2/5 0/5 TOTAL 85 Type here to search O EM 7:55 PM E 8/1/2022