Contents

1 Introduction ..................................................................................3

2 Love, Bonito (this is an example of a company)..........................................

2.1 Company Background ..............................................................

2.2 Product and Services ...............................................................

3 Marketing Orientation and Marketing Myopia (this is just an example)

3.1 Marketing Orientation

3.2 Marketing Myopia

4 Marketing Strategy (this is just an example) ..............................................

.

4.1 Segmentation and Target Market .................................................. .

4.2 Value Proposition ...................................................................

4.3 Positioning and Perceptual Map ....................................................

5 Conclusion .....................................................................................

6 References ......................................................................................

1. Introduction

One short paragraph to explain why the company has been chosen for analysis.

One short paragraph to explain why the two marketing concepts has been chosen for analysis.

2. Love, Bonito (this is an example of a company)

2.1 Company Background

2.2 Products and Services

Fig. 1: Love, Bonito stores in Jakarta

3 Marketing Orientation and Marketing Myopia (this is an example of 1 topic)

3.1 Marketing Orientation

Examples : Product Orientation and Societal Marketing Orientation

3.2 Marketing Myopia

Example : How the company Societal Marketing Orientation has avoided falling into the marketing myopia trap.

4 Marketing Strategy (this is an example of 1 topic)

4.1 Segmentation and Target Market

4.2 Value Proposition

4.3 Positioning and Perception Map

5 Conclusion

Present an overall view of the key analysis.

6 References

(Use Harvard or APA referencing Google on how to do the referencing)