Contents Overview 2 Itemized Budget 3 Blocking chart (/Timeline) 4 Risk assessment 5 Risk Breakdown Structure (RBS) 6 Appendices 7 References 8 DELIVERABLE A: BUDGET PROPOSAL [Fill in the blank] Overview The business objective for [insert time frame] is [insert given business objective]. Based on this, the marketing objective is set as [insert marketing objective]. This means, we must build [insert all applicable stages from the marketing funnel] among the target market. This budget proposes an optimal allocation of the given [insert marketing spend amount] spend. Itemized Budget [Complete the following, refer to Appendix for KPIs] The campaigns prioritized by value (e.g. highest expected returns, or strategic importance, etc.) are listed below: S.No. Campaign (s) (creative idea and media mix) Est. Rate (R) Duration (t) Est.Cost** (R*t) Expected Campaign-Attributable ROI /ROAS KPIs 1 2 3 4 5 TOTAL: $ [Complete the following] **Cost estimation for each activity based on: 1. [enter cost estimation method used and vendor name if applicable] 2. [enter cost estimation method used and vendor name if applicable] 3. [enter cost estimation method used and vendor name if applicable] 4. [enter cost estimation method used and vendor name if applicable] 5. [enter cost estimation method used and vendor name if applicable] [Complete the most suitable timeline option, delete the other. Enter activity name according to the month they will be implemented in. Enter relate estimated costs in each coloured box.] Blocking chart (/Timeline) The proposed campaigns with allocated budget and duration are mapped below: Campaign(s) $ Budget allocated %Budget allocated Mo Mo Mo Mo Mo Mo Risk assessment Rationale: Briefly explain (150 words max) why you think a risk has high/low likelihood of occurrence and high/low impact Include any research/further explanation in the appendix, if needed, then refer to that appendix here Risk Breakdown Structure (RBS) PRIORITY RISK L I CONTINGENCY PLAN HIGH List Quad 1 risks here Example: Virtual event - Technical: - host gets disconnected H H Give only one risk management option here for each risk Example: - Mitigate; backup internet connection (might not be able to do video) MED List Quad 2/3 risks here H L L H LOW List Quad 4 risks here L L Appendices References