$**$Context$**$

App X main focus is to create webcomics of diverse genres for the US market. There are some competitors in the space like A$,$ B$,$ C$,$ etc. The POD $($Point of Differentiation$)$ of X is the speed of upload of episodes and reduced production cost because of our AI technology. The competition publishes $1$ or $2$ episodes per week but X publishes, one episode per day and the cost of production is $1/10$th of the traditional production process.

$**$Problem Statement$**$

$1.$ A is the biggest competitor in this space. $**$What would be your strategy to acquire existing users of A and other competitors $?**$

$**$Breakdown your strategy between organic growth and inorganic growth$**$

$2.**$What would be your strategy to acquire users who have never consumed webcomics to X$,$ thus resulting in increasing TAM $($Total Addressable Market$)?**$

$**$Breakdown your strategy between organic growth and inorganic growth$**$

$**$Some Context for Question Number $2**$:

The Japanese Comic market is $5$ billion dollars but the American Comic market is only $1$ billion dollars. The main reason behind this gap is the censorship of American comics in the $1950$s for $10-15$ years, which led to a reduction in the diversity of content. Most comics that exist in the US market are superhero comics or children's comics. There is no depth of genres and tropes in the comic industry of the US which limits the TAM.

There is a white space in the American comic market which X aims to fill by providing American content with diverse genres and tropes.