CONTEXT: Let's assume you have a company that sales water machine to the end customer (TD Bank branches)

The target market will be Calgary Regional Manager of TD Bank in Calgary.

Persona Name:	Give your buyer a name	Section 1: Who			Section 3: Why
Background:		Quotes
Job, career path, family, interests	Real quotes about challenges, goals, etc, from customer
Demographics:		Common Objections
Gender, age, income, location	What are some reasons people might not buy your product/service?
Identifiers
Demeanor, communication preferences, other important info.
		Section 2: What			Section 4: How
Goals		Messaging
Primary and secondary goals	Describe your solution to this persona
Challenges		Pitch
Primary and secondary challenges	Sell your solution to your persona in a quick/elevator pitch
How we help
Achieve goals, overcome challenges