Context: Logistics is often viewed as a behind-the-scenes function that deals with the nuts and bolts of day-to-day operations. This may have been true in the past; however, the world has changed, making logistics critical to developing and executing corporate strategy.

Consider the following:

• Globalization now means companies must manage geographically dispersed supply and distribution networks. Logistics capabilities enable global networks.
• Manufacturers and retailers worldwide strive to operate lean. Logistics enables lean beyond a companys four walls.
• The Internet has changed the way people shop. They now want to buy off the shelf, click and pick up, and get products delivered to their doors. Logistics enables omnichannel strategies.

Discussion: Ikea, Alibaba, Colgate Palmolive and Zara are examples of companies that have used logistics to redefine the competitive rulesand customer expectations. Pick one of these companies and perform an Internet search to examine how it has used logistics to develop unique business models and achieve a competitive advantage. Specifically, assess how your chosen company has used logistics to design and execute unique value-added workflows to meet customer needs.

Now share your top takeaways regarding what these logistics capabilities are, how they were built, and why they are so effective. Discuss the following:

• Why has it been hard for other companies to benchmark and bring these capabilities to the market?
• How could you turn your takeaways into action to help your company improve its workflow and value-creation capabilities?

Organize your post with the following headers:

Value-Added workflows of (insert company)

Benchmarking and copying them

Moving takeaways to action for others

Cite your research.