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Continental cruise Lines is increasing the price for its Cape to Rio Five-day cruise from R7000 per person to R10 000 per person. How might
Continental cruise Lines is increasing the price for its Cape to Rio Five-day cruise from R7000 per person to R10 000 per person. How might consumers interpret this pricing increase? How might Continental reduce possible negative reactions
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
