Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, refer back to the research you completed in Topic $1$ as a starting point for the assignment. Conduct additional research related to consumer behavior.

Navigate to the IBIS World website provided in the Class Resources. Select your company from the Start Your Search Here search box. Navigate to the Products & Markets section $($use the menu on the left for quick navigation$).$ This section will provide the product category information.